The 15 Best AI Marketing Tools

We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly transforming every aspect of life, and the marketing industry is at the forefront of that change. In the digital marketing space, AI is helping to streamline operations and offer unprecedented customer experiences, all while giving brands and businesses a level of control that was previously out of reach. These days, keeping up with the most effective AI tools is a necessity rather than a choice. 

In the context of marketing, AI refers to systems designed to simulate human intelligence and improve promotional strategies. From chatbots that provide instant customer service to algorithms that predict the future of customer buying behavior, artificial intelligence is huge, omnipresent, and growing all the time. 

Operating in an environment that demands personalization and efficiency means marketers must leverage AI not just to meet customer expectations, but also to exceed them. This guide to marketing AI tools and AI tools for business explores how this technology is reshaping marketing strategies and will help you navigate this increasingly crucial world. 

The Importance of AI in Marketing

If you’re wondering how can AI be used in marketing, we’ve got your answers. Many digital marketers are already leveraging artificial intelligence tools to help them analyze vast amounts of data quickly and accurately. AI enables data-driven decision-making, and AI-powered tools can automate repetitive tasks like personalization, ad optimization, and customer segmentation, thus saving marketers resources and time. 

Additionally, AI algorithms can identify patterns and trends in consumer behavior, allowing you to deliver more relevant ad experiences. For instance, by interpreting customer data, AI can predict which products a customer might be interested in, along with other information that could empower you to create a targeted campaign with higher conversion rates at a lower cost-per-acquisition. By enhancing the customer experience through personalized interactions, using AI in marketing can also drive brand loyalty and long-term revenue. 

Overall, incorporating AI into digital marketing strategies can lead to improved efficiency and better results for businesses of all kinds. These tools can help companies achieve their marketing goals by improving content creation, optimizing digital advertising campaigns, managing social media accounts, and more. They offer broad capabilities ranging from simple tasks to complex decision-making processes that traditionally require human intelligence and time.

Let’s take a closer look. 

There are a ton of different AI marketing tools out there, spanning various formats and software types, and each is designed to serve a specific purpose within the marketing funnel. The main marketing objectives covered by the most popular AI tools are:

  • Content creation tools. These tools use AI to generate content like blog posts, social media updates, and even video content. They can suggest article, blog post, and video topics, while AI copywriting tools can create drafts and even optimize that content for search engines.
  • Customer segmentation tools. These enable marketers to divide audiences into distinct groups based on shared characteristics. AI-powered customer segmentation is more accurate and dynamic than manual segmentation, saving you effort and time while delivering a better result. 
  • Predictive analytics tools. Tools in this category use data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes. Marketers can employ predictive analytics to forecast customer behavior, sales trends, marketing campaign outcomes, and more.
  • Chatbots and virtual assistants. AI chatbots engage with customers in real-time, answering queries and providing support. They can even learn from those interactions to deliver increasingly personalized and efficient experiences over time.

Knowing that AI can provide businesses and brands with a huge competitive edge is a good place to start, but with so many tools to choose from, how can you ensure you’re capitalizing on the AI opportunity? When you’re dealing with technology designed to automate mundane tasks, craft individualized strategies, and shift marketers toward data-driven decision-making, harnessing its power means finding the right tool for the job.

Here are some of the top AI marketing tools that businesses should consider:

1. GenAI Ad Maker

Powered by Taboola, GenAI Ad Maker represents a significant advancement in automated advertising. Because it leverages the latest in generative AI technology, this tool dramatically simplifies the ad creation process, providing marketers with the ability to generate high-quality ad copy and creative elements based on brief inputs. 

GenAI Ad Maker can reduce the time and effort required to produce advertisements, streamlining workflow and enhancing the scalability of marketing efforts across various platforms. Whether your goal is to improve social media engagement, display ads, or content marketing, Taboola’s solution is designed to optimize ad performance by tailoring content that really resonates with your intended audience. Since it’s trained to follow our best practices–along with your marketing objectives, advertising category, and what’s trending on the network—it’s really one of the best AI tools for marketers. 

Pro Tip: Once you’ve reached the “Create Ads” step of your campaign set up in Taboola, you can find the tools associated with the GenAI Ad Maker Portfolio under “Variations.” These include the ability to generate variations of the images in your media library, pull content from your landing pages, iterate on existing ad headlines, and much more. 

Key features:

  • Part of the Taboola platform 
  • Swiftly generates free and original creative 
  • Utilizes a user-friendly interface on an all-in-one platform (Taboola Ads)
  • Boosts Content Quality Approval Rate
  • Achieves enhanced performance and results

2. ChatGPT

Developed by OpenAI, ChatGPT stands out as a conversational AI model that can generate human-like text based on the input it receives. In other words, it responds to prompts in a conversational tone to answer questions and summarize information on command. 

ChatGPT for marketers is particularly useful for creating engaging content, providing customer support through chat interfaces, and personalizing interactions at scale. From a content creation perspective, this tool also allows you to edit existing content, translate copy, and create headlines and search titles tags. 

Pro Tip: With its deep learning foundation, ChatGPT can adapt to various tones and styles, making it an invaluable tool for businesses looking to automate and enhance their communication strategies.

Key features:

  • Content ideation and text editing
  • Market research benefits that can help growing businesses
  • Can be used to optimize headlines, captions, and hashtags for social media posts
  • 24/7 customer support

3. ChatGPT SEO Plugin by SERPstat

The ChatGPT SEO Plugin offers powerful SEO capabilities seamlessly integrated with ChatGPT Plus subscription. With very little effort, users can discover relevant keywords, analyze domain metrics and backlink data, and leverage ChatGPT’s AI technology to create optimized website content. 

The ChatGPT SERPstat Plugin is currently employed by more than 860,000 users and used effectively across various platforms (if your objective is to improve content performance with Chat GPT, we’ve got some tips for you). 

Pro Tip: Use the SERPstat Plugin to mine for accurate and relevant keyword data, then develop your content around that data to drive site traffic and organic search results. 

Key features:

  • 7-day free trial
  • Extends ChatGPT’s capabilities for SEO content creation and websites analysis
  • Keywords and domain research can be conducted directly in the chatbot
  • Shows SEO and backlink metrics by a domain

4. Dall-E

Dall-E is an innovative generative AI technology developed by OpenAI that allows users to create images from text prompts. It takes its name from Salvador Dali and Disney’s Wall-E because of the way the tool merges art and technology/AI. 

Using natural language processing and large language models, Dall-E generates images in various styles specific to users’ needs. It was initially introduced as Image GPT, but Dall-E evolved to provide high-quality images with text inputs, competing with similar technologies like Stable Diffusion and Midjourney. 

Pro Tip: Be as specific as possible with your text prompt. This will lead to better image quality, and more relevancy with details like setting, colors, and overall mood. 

Key features:

  • Varying prices based on usage
  • Applications span creative inspiration, entertainment, education, advertising, and product design
  • The newer version, Dall-E 2, offers enhanced capabilities like higher image resolution and style customization
  • Some limitations with regard to copyright, realism, and prompt specificity

5. Midjourney

Similar to Dall-E, Midjourney is an AI image generator that transforms natural language prompts into digital art without the need for artistic skill. Midjourney operates entirely through the Discord chat app, utilizing advanced machine learning technologies like large language models  (LLMs) and diffusion to produce high-quality images from simple text descriptions in just minutes. Marketers can also generate different iterations of images by providing additional feedback, homing in on the perfect image for your campaign. 

Pro Tip: Use simple, short phrases in your Midjourney bot prompt, rather than a lengthy set of introductions. Listing keywords and brief phrases is more effective than writing in a conversational tone. 

Key features:

  • Minimum subscription fee
  • Text-to-image capabilities allow marketers to turn written descriptions into images
  • Ability to generate multiple options for each text prompt
  • Control of image size, aspect ratio, and other core image attributes

6. Perplexity

Perplexity AI is an innovative search engine powered by artificial intelligence, offering a blend of ChatGPT-like conversational interaction and Google-like search capabilities. It’s a valuable tool for information discovery because it uses a range of LLMs to understand and process natural language queries, while also indexing the web daily to provide up-to-date information. 

With both Quick and Pro search options, Perplexity AI offers tailored responses and follow-up questions for deeper insights. Despite occasional inaccuracies, its ability to present organized information and offer additional features like image generation and thread organization makes it a promising tool for digital marketers. 

Pro Tip: If—in addition to analyzing the best AI tools for digital marketing—assessing other martech options is on your to-do list, you can use Perplexity to help by asking it to summarize tool features and build comparison tables that help you evaluate your options. 

Key features:

  • Both a basic free version and a paid version are available
  • Quickly delivers summarized answers to queries along with reference sources
  • Provides visibility into the source of the data for more transparency
  • Users can upload documents or files and ask questions about that content 
  • The AI marketing platform’s citation feature lets marketers create content supported by credible research and data

7. Marketo

Now part of Adobe, Marketo is an AI-powered marketing automation tool that enables businesses to streamline their marketing processes and campaigns, offering features like web personalization and revenue attribution. It’s designed to help you create cross-channel campaigns, make sense of your audiences, channels, touchpoints, and data sources, and personalize your branded content to improve your content marketing strategy. What’s more, Marketo Engage integrates with other Adobe marketing software.

Pro Tip: Take full advantage of Marketo’s robust analytics and reporting features to track metrics and campaign performance, optimize your strategies, and make smarter, data-driven decisions moving forward. 

Key features:

  • Multiple pricing packages available depending on your needs
  • Scalable through dynamic content, form customization, and growing mail lists
  • Core software solutions include digital ads, email marketing, mobile marketing, social marketing, and SEO
  • Steep learning curve for those new to AI

8. Hootsuite Insights

Powered by Brandwatch, Hootsuite Insights is among the more popular AI content marketing tools. It’s an AI-driven listening solution that can help brands monitor social media conversations, uncover trends, and get real-time data to inform content creation. Insights are collected from major social sites and platforms, including Twitter, Facebook, LinkedIn, Reddit, forums, blogs, news sites, and review sites. 

With Hootsuite Insights and related AI social media tools, businesses can engage with audiences and also keep track of what’s happening across social channels, all while turning those insights into impactful marketing decisions. 

Pro Tip: Create deep competitor analysis reports to gauge what customers are talking about, which brands they’re interested in, and what types of content they feel resonates most. 

Key features:

  • Data visualization helps you segment online mentions by categories like demographics, emotion, and sentiment
  • Ability to filter mentions based on audience traits
  • Ability to filter search results by keyword, platform, sentiment, emotion, gender, mention type, and Twitter account type 
  • Insights tags help you manage and categorize mentions

9. Google Analytics Intelligence

With the power of Google’s AI, Google Analytics Intelligence provides marketers with actionable insights about website performance and customer interactions. Not only does Analytics Intelligence analyze your data and produce insights, it also identifies and puts forth opportunities for optimization (for example, if one of your landing pages is performing better than another). 

Marketers can ask Intelligence conversational questions about their data, along with broader topics (like, say, the current average bounce rate of a marketing email). Intelligence is available right within the Google Analytics app. 

Pro Tip: Using auto-complete, Intelligence will suggest variations on your questions when you ask them. Take advantage of these more succinct queries, especially if you’re asking about URLs, long product names, or long campaign names that might cause confusion

Key features:

  • Insights are classified by feed (e.g. New, Saved, Read) for easy access
  • Insights are personalized to marketer interests
  • Accepts basic questions, “why” questions, questions about performance and anomalies,  questions designed to chart trends, and others
  • Users can leave feedback to enhance the Intelligence tool over time

10. HubSpot

Known for its comprehensive marketing automation platform, HubSpot uses AI to enhance its CRM, email marketing, and content management systems to reveal valuable insights across the HubSpot platform. With predictive lead scoring and customer service chatbots, it’s a powerhouse for nurturing customer relationships.

Pro Tip: Before posting HubSpot AI-generated content, review it for inaccuracies and to ensure consistency with your brand voice. 

Key features:

  • Two available pricing tiers
  • Easy to use with no barriers to entry
  • Generative AI can produce ad and website copy, social media posts, and more
  • Associated ChatSpot tool delivers insights like company research keyword rankings, and 

11. Copilot AI

A newer addition to the AI marketing toolbox, Copilot AI leverages advanced natural language processing and machine learning techniques to streamline content creation and customer interaction workflows specifically on LinkedIn. This tool goes beyond content generation to offer nuanced insights into customer preferences and content performance. 

Whereas some AI tools are meant to dramatically reduce the need for human interaction, Copilot AI is designed to work alongside human marketers, providing them with powerful automation capabilities that enhance creativity and efficiency.

Pro Tip: To maximize Copilot AI’s potential, encourage your marketing team to use Sentiment Analysis AI to identify leads by finding people who have expressed intent, then use conversation intelligence to send a message designed to engage. 

Key features:

  • Supports the full sales cycle, starting with high-quality leads
  • Can deliver personalized messages at scale
  • Tailors message for improved conversion rates
  • Analyzes sales processes to identify bottlenecks and areas ripe for improvement

12. Grammarly

While it’s not a marketing platform, Grammarly’s worthy of note because it uses AI to help content creators craft error-free and impactful text—and that, in turn, leads to high-quality marketing materials. Grammarly offers a business product that can help teams produce consistent, compelling content in a unified voice that’s always on-brand. 

Grammarly is also useful for marketers looking to create content at a faster rate. Because it standardizes language and guidelines, you can cut down on editing time. 

Pro Tip: While it’s useful for ad and website content, you can also use Grammarly to improve your product descriptions and produce copy that’s concise, SEO-friendly, and unique to your brand. 

Key features:

  • Free or paid plan 
  • Seamless integration with more than 500,000 desktop and mobile applications
  • Guidance on adjusting the mood and attitude of text without altering its meaning
  • Private information stays private

13. Salesforce Einstein

Built into the Salesforce platform, this AI tool allows for smarter customer service, personalized marketing, and predictive sales insights. Primarily designed for CRM (customer relationship management), Salesforce Einstein is data-ready, modeling-ready, and production-ready, and can help you embed automated intelligence in ways that benefit both your customers and your employees. 

Pro Tip: Use Einstein Vision to recognize images in various contexts, categorize and identify objects, and integrate deep-learning models into your Salesforce CRM plan.

Key features:

  • AI can be built into workflows related to any users, department, or industry 
  • Einstein Copilot delvers responses grounded in your business data 
  • Quick segmentation using natural language prompts and generative AI
  • Emotional tone insights

14. Adext

Adext sets itself apart from other AI tools by applying machine learning to optimize advertising campaigns on platforms like Google AdWords and Facebook Ads. Adext’s focus on media performance can help marketers optimize their audience targeting and ad performance. By cloning your ad groups, this tool can extract, analyze, and predict results while still ensuring the safety of your advertising data. Adext’s AI will find your most ideal audiences, and optimize your budget, results, and performance. 

Pro Tip: Take advantage of this platform’s ability to monitor and adjust ad campaigns in real time, as this will help you maximize your ad spend and reduce lead acquisition costs over time.

Key features:

  • Multiple pricing plans with increasing levels of support
  • Campaign planning and strategy
  • Ability to manage multiple channels and track their performance in a single system
  • Ad iteration allows you to test multiple ad formats for effectiveness 

15. Persado

Persado uses AI to craft persuasive messages that resonate with audiences. It analyzes language patterns to determine which words and phrases will have the most impact, essentially personalizing digital communications at scale.

This tool uses Motivation AI to deliver customer engagements and impact your business, developing AI-generated language that is conversational, on-brand, and also designed to inspire engagement and actions. This form of AI is used across channels like email, websites, social media, and SMS.

Pro Tip: If your goal is to engage more customers online, use Persado to identify the most effective word choices for your brand or business messages. This can lead to both better response results and conversions, making your campaigns more customer-focused overall. 

Key features:

  • Leverages over 1.5 billion customer interactions from 150 million US customers to create more effective messages
  • Personalized and predictive language
  • Robust reporting that includes key metrics like opens, clicks, impressions, response rate, incremental revenue, and cost savings
  • Intuitive interface with seamless navigation to any submission, deployment, experiment, or campaign

It should be clear by now that the digital marketing landscape is dynamic and constantly evolving along with new technologies. This means marketers and entrepreneurs need to stay on the cutting edge if they want to remain competitive and keep improving the profitability of their e-commerce sites.

How do you do that? Make good use of top AI tools. Options like HubSpot, Marketo, and Salesforce Einstein are helpful, and becoming almost indispensable where crafting effective, efficient, and personalized marketing strategies is concerned. Remember, many AI tools are designed for a specific purpose; ChatGPT and Copilot are best for developing content, while Hootsuite will help you monitor social media conversations and uncover trends. 

As for Taboola’s GenAI Ad Maker, this tool blends the latest generative AI technologies in an effort to enhance and simplify the entire ad creation process in your AI marketing campaign. GenAI Ad Maker has a double positive effect: first, it improves ad performance by generating tailored content for the right audience. Second, it dramatically reduces the time and effort required to generate and improve your digital ads, all while delivering high-quality, performance-driven marketing content. 

Taboola GenAI Ad Maker is a great choice for marketers due to its innovative use of artificial intelligence to create highly engaging and personalized ads at scale. By leveraging AI technology, Taboola GenAI Ad Maker can analyze user behavior and preferences to generate dynamic ad creative that resonates with individual audience members, resulting in more relevant and compelling ads and increasing the likelihood of capturing the viewer’s attention to drive those coveted conversions. 

Overall, Taboola GenAI Ad Maker is one of the best AI marketing tools as it can help you enhance your advertising efforts, improve campaign performance, and achieve your marketing objectives more effectively—whatever the future may bring.