Vogue Week creator Fern Mallis & Magnolia Bakery’s Steve Abrams eye eatery
2 min read
Speak about vogue plates.
A brand new restaurant for the trendy set — that comes with a facet of great credentials — may very well be opening in New York Metropolis.
We hear that New York Vogue Week creator Fern Mallis and Steve Abrams — the previous proprietor of “Intercourse and the Metropolis” staple Magnolia Bakery — are at the moment elevating funds for a brand new restaurant geared toward Manhattan’s finest dressed.
Mallis tells us the thought is to create a “vogue model of Elaine’s,” the storied Higher East Facet literary hangout that was open from 1963 to 2011.
“This may be a spot the style business would take pleasure in consuming at and hanging out [at],” Mallis tells us, saying she hopes it will have the vibe of a members membership with out the sky excessive costs and functions.
It received’t be a spot for vacationers, she says.
“Will probably be for individuals who know and are educated about vogue,” Mallis says. “It’s going to have a pleasant really feel to it. I would like it to really feel like a spot the place individuals belong.”
In the meantime, Abrams says the imaginative and prescient is for a “salon for vogue,” the place “individuals are congregating and the concepts needs to be flowing.”
We’re instructed Studio 54 designer Scott Bromley would design the house and that vogue designers could be approached to make use of their creativity on every little thing from aprons to reducing boards to recipes.
The concept is to have a up to date menu, a prime chef, a display screen displaying the reveals throughout Vogue Week and colourful decor full of pillows and fabric created by designers.
We hear that whereas the thought continues to be in its infancy, they’ve already raised cash.
The pair are nonetheless in search of extra traders, who would, they are saying, all the time have a desk prepared for them.
They hope to have the place open by Vogue Week subsequent February.
Abrams offered the Magnolia Bakery chain to developer Stephen Ross, the person behind Hudson Yards, in 2021.
