Media buying: quality vs. ladder

Shutterstock Advertising Week A seemingly endless list platform options i advertising methods has resulted in a chaotic media buying ecosystem. While choice is appreciated, clarity and transparency have become rare commodities, leaving advertisers facing questions about where their ads appear, the quality of content surrounding ad placements and campaign effectiveness. These questions were the focus…

Celebrating SOMOS at Taboola

Ask a Taboolar: “What is Taboola’s superpower?” and you’ll probably hear the answer, “the people.” After a month full of vibrant and flavorful Hispanic/Latino Heritage Month (HHM) celebrations, we’re reflecting on how that sentiment resonates in the SOMOS Taboola community and how SOMOS people make an impact through their heritage. With a core focus on…

Follow-up of the leadership strategy and resources

Introduction In the first part of this series, we explored how Track methodology empowers teams through cross-functional collaboration, delivers measurable business impact, and drives innovation. In this second part, we’ll delve into the high-level management of Tracks, including how mission statements and resources are reviewed, and how leaders like group managers and track managers balance…

Advancing Taboola’s AI and Innovation with Allen Chang

A defining moment for me was a conversation with Ning Ning Yu (VP, R&D), where I learned about Taboola’s mission to support publishers and the exciting opportunities to leverage AI in our products.” Meet Allen Chang, R&D team leader, who leads comprehensive projects and a team at Taboola’s R&D center in Taiwan After starting his…