Table of contents A world without cookies will threaten the effectiveness of some advertising channels, particularly those that survive only on third-party cookies. But ultimately, advertisers will decide their destination based on where they spend their money. We worked with YouGov, a renowned and long-standing member of the research world, to survey advertisers on how…
“When you have a general interest in the work you do on a day-to-day basis, you naturally want to look for new information that drives that excitement. And I think that’s exactly what I do.” Introducing UK-based Enterprise Advertising Manager Sade Hatcher, who sat down with Sistas a Sales CEO Chantel George to chat about…
The old saying, “Waste not, want not” was not written about digital ads, but it is still relevant to how marketers promote their products online. No matter the size of your advertising budget and no matter the nature of your goals, reducing ad waste to create more profitable campaigns is crucial to long-term business success….
Table of Contents We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly transforming every aspect of life, and the marketing industry is at the forefront of that change. In the digital marketing space, AI is helping to streamline operations and offer unprecedented customer experiences, all while giving brands and…
With Pride Month in full swing, millions of people around the world are turning to the celebrations by participating in pride parades, picnics, parties, workshops, panels and concerts. In addition, many people use this time to pay tribute to community members lost to hate crimes or HIV/AIDS through memorials, support numerous charities and store brands…