Secret to sales success | Katia Guzman’s approach

“Without my team, I have nothing. Without my customers, I have nothing. And a product is nothing without its people, right? So my biggest secret to success is being empathetic.” Introducing Katia Guzman, Director of Publisher Accounts, SMB, US & Latin America based in New York, who met with the CEO Chantel George from Sistas…

AI strategies for brand growth

© Koelnmesse We exist in an unpredictable world that is always changing. New technologies, such as artificial intelligence, have changed the concept of “seeing is believing”, creating mistrust but at the same time holding the promise of driving business growth. Brands are being asked to develop deeper relationships with consumers, but those consumers’ attention spans…

Generative AI for easy and effective advertising

“Dear Abby, I need your advice. I sell pizza ovens and have a website where you can buy them. I want to attract visitors to my website and convert those visitors into customers. I’m ashamed to say that I have no idea how to launch an ad campaign! I know the price of my pizza…

Taboola’s Ning Ning Yu Tech in Motion Awards “Best Technical Manager”

Congratulations, Ning Ning Yu, VP of R&D at Taboola, has been named Best Technology Manager in North America by Tech in Motion (Timmy Awards)! Taboola also received the 2024 Community Choice Award for “Best Tech Workplace for Diversity.” As this year’s Best Technology Manager winner, Ning Ning was selected as someone who embodies leadership, innovation…

Who eats the Memcached network

Taboola is the leading recommendation engine in the open web marketplace, serving close to 1 million requests per second during peak, maintaining p99 response time below one second. During the recommendation flow, caches are heavily used to increase performance, save complicated calculations, and reduce the load on external data stores. At Taboola, we build cache…