“Dear Abby,
I need your advice.
I sell pizza ovens and have a website where you can buy them. I want to attract visitors to my website and convert those visitors into customers.
I’m ashamed to say that I have no idea how to launch an ad campaign! I know the price of my pizza oven and I know how much money it costs me to make the pizza oven, but that’s about it.
Can you help me create a campaign?
Sincerely,
Anonymous advertiser”
There are more than 100 million companies in the world, all striving for the same goal:GROWTH. While business owners, whether large or small, can deeply understand their products and know the value of each customer, being “big in advertising” is an entirely different challenge.
Let’s face it: Navigating the world of online advertising can sometimes feel like trying to solve a Rubik’s Cube blindfolded. There are so many moving parts, and if you’re not an expert, it’s easy to get lost in the sea of clicks, conversions, and creative assets.
come in abbyTaboola’s latest AI-powered generative solution, designed to help any business owner excel at advertising. Abby helps advertisers navigate the open web like a GPS-guided highway.
Join Taboola Founder and CEO Adam Singolda as he hits the streets of New York City, meets business owners and introduces them to Abby. In a fast-paced world where companies compete for attention, Abby allows anyone to become the “Don Draper” of advertising.
AI with personality and productivity
Studies show that AI is synonymous with advertising results. Deloitte found that 91% of organizations surveyed expect generative AI to improve their productivity. Meanwhile, McKinsey & Company reports that GenAI could add more than $4.4 trillion in annual global productivity, with marketing and sales among the groups expected to capture about 75 percent of that value .
By allowing advertisers to manage all aspects of ad creation, development and optimization on their own, Abby is highly capable of increasing productivity. This means it gives advertisers the authority to use AI autonomously while leveraging tried and true data to support their campaigns.
How does Abby work? Abby is “AI Magic”, not just smart, smarter
Abby’s secret sauce lies in her ability to seamlessly manage everything from ad creation to bidding strategies to precise optimization. Advertisers who previously struggled with the complexity of campaigns now have a trusted guide, able to build, adjust and adjust strategies with just a few simple pointers.
Easy to use technology. With Abby, no prior advertising experience or knowledge is required. Abby serves as a campaign co-pilot, guiding you to launch and beyond, helping self-serve advertisers with Taboola campaigns, and leveraging the expertise of professionals like The Creative Shop, all of which are crucial to helping businesses on their journey entrepreneur
Construction of conversational campaigns and simplified management. Abby takes a conversational approach to campaign management, so you can ask her about everything from budgeting and targeting to creative, optimization and more. This makes Abby useful and accessible to all advertisers, simplifying workflow and democratizing campaign creation.
Knowledge of campaign settings. When you start using Taboola, there are a few things you need to know to launch your campaign. Abby helps advertisers with all aspects of campaign setup and management, making every ad launch and run a breeze. These range from targeting the right audience and testing strategies to optimizing your creative. In addition, Abby will guide you through your ad campaign budget, ensuring you allocate your spend effectively to maximize results while staying within your financial goals.
Daily assistant for advertisers. As you manage your campaign, Abby becomes an indispensable assistant by analyzing and reporting on ad effectiveness and making strategic changes on a daily basis.
Automated media plans. When it comes to key performance indicators (KPIs), Abby has you covered. Ask users with simple questions to automatically populate media plans, managing goals such as driving purchases, brand awareness and lead generation, in addition to budget allocations and bidding strategies for optimal results.
Efficiency gains. Campaigns launched with Abby are estimated to go live much faster than those set up manually, and Abby campaigns enjoy higher success rates because they adhere to Taboola’s best practices.
Creative features of generative AI. Using GenAI Ad Maker (more on that below!), Abby can access advanced creative tools, allowing advertisers to create and modify images, edit backgrounds, and create captions and calls-to-action (CTAs), all without image editing software or experience required.
Problem solving abilities. Despite all their assistance and guidance, users, not the AI agent, remain in full control of each campaign. Abby is like a mini ad agency, bringing an intrinsic knowledge of the Taboola algorithm that allows you to create, manage and optimize ad campaigns.
Based on more than a decade of experience. Abby wasn’t born yesterday. The technology is based on more than a decade of successful Taboola advertiser campaign data, so you can have complete confidence in Abby’s recommendations.
Your Taboola best friend. In short, Abby is your partner and confidant, providing insider information and best practices to help you succeed and answering all your questions. You can even count on Abby to help you review ad quality and speed up policy approval, and it’s mobile-friendly for easy access anytime.
The beauty of Abby is that it’s not a one-size-fits-all solution that only does one job well. Instead, it addresses the top challenges facing advertisers today, while knocking tasks off your to-do list.
Leveraging advanced AI to unlock value
Abby leverages Taboola’s most advanced AI technologies, including GenAI Ad Maker i Maximize conversionsto provide advertisers with access to the best solutions for ad creation, optimization and performance.
- GenAI Ad Maker: This cutting-edge creative assistant uses generative AI to automatically create multiple creative assets tailored to a brand’s unique goals. By producing high-quality ads quickly and efficiently, Abby ensures that advertisers get the right messages in front of the right audiences, at the right time.
- Maximize conversions: Powered by AI, this bidding technology optimizes campaign performance by matching advertisers with customers most likely to convert, all while meeting business goals. For brands, this means increased conversions and improved profitability, key factors in driving sustained growth.
Why wait? Start your campaign with Abby today
Abby isn’t just a tool; is a game changer in the world of advertising. Imagine a future where your ad campaigns run smoothly, perform better and generate more revenue while you sit back and watch the results unfold; that’s the potential Abby unlocks for businesses of all sizes.
Currently, Abby is already tackling the hardest part of online advertising: launching campaigns, but soon it will be even more powerful, managing bids and optimizing campaigns like an AI-powered marketing genius in your pocket. Whether you’re new to advertising or a marketing expert, Abby makes advertising easy, fun, and highly effective. With AI tools from Abby and Taboola, the open web is full of opportunities. Start your first campaign today and revolutionize your advertising journey with Abby.