Tag: advertising

  • Generative AI for easy and effective advertising

    Generative AI for easy and effective advertising

    “Dear Abby, I need your advice. I sell pizza ovens and have a website where you can buy them. I want to attract visitors to my website and convert those visitors into customers. I’m ashamed to say that I have no idea how to launch an ad campaign! I know the price of my pizza…

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  • Optimization of advertising space | Taboo

    Optimization of advertising space | Taboo

    Introduction Taboola is the world’s leading native advertising platform, serving thousands of websites with a wide variety of products including Taboola Feed, in-article ads and homepage personalization, generating hundreds of millions of impressions daily. Despite our tireless efforts to optimize performance through sophisticated features, advanced models, and robust infrastructure, navigating such complicated ecosystems inevitably reveals…

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  • Success with native advertising | Taboo

    Success with native advertising | Taboo

    Does it keep you up at night worrying about the faucet running dry on your search and social campaigns? If so, you are not alone. I often hear from marketers that performance is incredible in search and social campaigns, but they fear that it’s impossible to keep it that way forever. As an industry, we…

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  • The best advertising channels for a cookie-free world (backed by data)

    The best advertising channels for a cookie-free world (backed by data)

    Table of contents A world without cookies will threaten the effectiveness of some advertising channels, particularly those that survive only on third-party cookies. But ultimately, advertisers will decide their destination based on where they spend their money. We worked with YouGov, a renowned and long-standing member of the research world, to survey advertisers on how…

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  • Kris Jenner roasted over Papa John’s advert: ‘I’ve seen hostage movies extra convincing’

    They simply have a chip on their shoulders. Kris Jenner was mercilessly mocked as “off model” after claiming in a brand new commercial that she was the mastermind behind the Doritos Cool Ranch Papadia. “My newest creation is lastly right here!! Introducing MY Doritos Cool Ranch Papadia!!! ” the 67-year-old “Kardashians” star captioned an Instagram advert for…

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