Category: Lifestyle
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From intern to full-time engineer
🎉😃🎆🥳‼️🌟– Translation: When the internship turns into a full-time offer! Meet Owen Hsieh, a former engineering intern who recently accepted a full-time position at Taboola as a software engineer. In a recent conversation with Owen, I learned more about the impact an engineer at Taboola has on their customers, the tech team environment and collaboration,…
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Taboola’s LLM Integration
Introduction & Overview As the landscape of LLMs rapidly evolves, leading providers such as OpenAI, Azure GPT, Gemini, and others are emerging as pivotal players, each pushing the boundaries of what’s possible. Businesses across various sectors are increasingly harnessing the power of LLMs to drive intelligent, data-driven solutions that enhance operational efficiency and user engagement.…
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Attract new readers (with examples)
Today, it is conventional wisdom that search and social platforms are not so generous with referral traffic. As a result, news sites are looking elsewhere for new readers. The good news is that you don’t have to feel in the dark. Successful news sites of all sizes are finding new traffic today through strategies such…
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Four years together: Taboola and Surmobi draw together a new digital marketing project
Since the beginning of their cooperation, Taboola and Surmobi have worked together for four years, continuing to deepen their cooperation in the field of digital marketing and constantly exploring new possibilities. As the world’s leading content recommendation platform, Taboola takes technological innovation as its main driver and continues to launch new products to drive growth,…
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Top news of 2024
Table of contents This year’s global news cycle was filled with many memorable events, from the unstoppable rise of Taylor Swift and the Paris Summer Games to strange weather patterns, the premieres of Deadpool & Wolverine and Dune and important elections . From January to December, there was no shortage of great stories. As the…
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Resolution of discrepancies between training and service
Introduction In machine learning, a critical challenge is to ensure that the features used during model training (offline) match those used during inference time (online publication). Discrepancies between training and service roles can lead to significant performance degradation, so it is crucial to identify and address these inconsistencies as quickly as possible. At Taboola, we…
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Media buying: quality vs. ladder
Shutterstock Advertising Week A seemingly endless list platform options i advertising methods has resulted in a chaotic media buying ecosystem. While choice is appreciated, clarity and transparency have become rare commodities, leaving advertisers facing questions about where their ads appear, the quality of content surrounding ad placements and campaign effectiveness. These questions were the focus…
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Celebrating SOMOS at Taboola
Ask a Taboolar: “What is Taboola’s superpower?” and you’ll probably hear the answer, “the people.” After a month full of vibrant and flavorful Hispanic/Latino Heritage Month (HHM) celebrations, we’re reflecting on how that sentiment resonates in the SOMOS Taboola community and how SOMOS people make an impact through their heritage. With a core focus on…
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Follow-up of the leadership strategy and resources
Introduction In the first part of this series, we explored how Track methodology empowers teams through cross-functional collaboration, delivers measurable business impact, and drives innovation. In this second part, we’ll delve into the high-level management of Tracks, including how mission statements and resources are reviewed, and how leaders like group managers and track managers balance…
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Advancing Taboola’s AI and Innovation with Allen Chang
A defining moment for me was a conversation with Ning Ning Yu (VP, R&D), where I learned about Taboola’s mission to support publishers and the exciting opportunities to leverage AI in our products.” Meet Allen Chang, R&D team leader, who leads comprehensive projects and a team at Taboola’s R&D center in Taiwan After starting his…