Ice Spice strips right down to her Skims for Kim Kardashian’s new marketing campaign
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Skims isn’t any stranger to going viral — and neither are its marketing campaign stars.
On Monday, the Kim Kardashian-helmed model teased a slew of recent kinds, which launch April 27 and mark its greatest enlargement of shapewear designs since its launch in 2019.
True to kind, the buzzy model introduced the discharge in star-studded style — this time with a marketing campaign that includes Ice Spice, PinkPantheress, Nessa Barrett, and RAYE.
“I’m excited to launch this subsequent era of Skims shapewear with a marketing campaign that celebrates these unimaginable musical artists,” Kardashian mentioned in a press launch, raving that the 4 stars are “tremendous gifted ladies and really replicate our Skims group.”
Among the many new wares? The On a regular basis Sculpt Assortment, which can characteristic light-weight items starting from an On a regular basis Sculpt Bralette ($68) to an Open Bust Catsuit ($88).
“Skims simply will get it and makes me really feel additional snatched,” Ice Spice — who additionally just lately made a cameo on Kardashian and North West’s joint TikTok account — added within the launch. “I’m blissful to be part of the newest marketing campaign.”
Along with the brand-new assortment, there’s additionally 15 new cuts of the label’s present Seamless Sculpt Assortment — together with recent takes on its TikTok-viral Sculpting Bodysuit ($68).
“These kinds empower me to strive garments I wouldn’t have tried earlier than and make me really feel so snug and safe,” PinkPantheress mentioned of the brand new seems to be in a press launch.
It’s removed from the primary time Kardashian’s enlisted buzzy stars to mannequin Skims, as the newest marketing campaign comes shortly after SZA slipped on the model’s “buttery tender” Suits Everyone Assortment for an underwear marketing campaign.
Earlier advertisements have additionally featured everybody from “White Lotus” stars Simona Tabasco and Beatrice Grannò to former Victoria’s Secret Angels.
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Along with its signature shapewear, the model’s most up-to-date launches have ranged from spring-break-ready swimwear to its first foray into activewear.
If earlier drops are any indication, this new shapewear line will probably form as much as be a fast vendor; prepare to buy quick for those who plan to grab up the “snatched” kinds come Thursday.