Gali Katz’s Taboola journey spans an impressive seven years. During that time, she has transitioned from Senior Software Engineer to Algorithm Engineer while pursuing a PhD in Cognitive Science and being an active technology mentor within the community. His role at Taboola is deeply intertwined with cutting-edge technology and innovation, starting with Taboola’s metrics framework,…
Does it keep you up at night worrying about the faucet running dry on your search and social campaigns? If so, you are not alone. I often hear from marketers that performance is incredible in search and social campaigns, but they fear that it’s impossible to keep it that way forever. As an industry, we…
Meet David Prestele, who rewinds to transport readers back in time to when he was working with Taboola as a client. Fast forward to today, and David, a Senior Sales Manager at Taboola DACH, shares more about his experience transitioning to Taboola over the past year. Life before Taboola I spent a decade in various…
Table of contents A world without cookies will threaten the effectiveness of some advertising channels, particularly those that survive only on third-party cookies. But ultimately, advertisers will decide their destination based on where they spend their money. We worked with YouGov, a renowned and long-standing member of the research world, to survey advertisers on how…
“When you have a general interest in the work you do on a day-to-day basis, you naturally want to look for new information that drives that excitement. And I think that’s exactly what I do.” Introducing UK-based Enterprise Advertising Manager Sade Hatcher, who sat down with Sistas a Sales CEO Chantel George to chat about…
The old saying, “Waste not, want not” was not written about digital ads, but it is still relevant to how marketers promote their products online. No matter the size of your advertising budget and no matter the nature of your goals, reducing ad waste to create more profitable campaigns is crucial to long-term business success….
Table of Contents We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly transforming every aspect of life, and the marketing industry is at the forefront of that change. In the digital marketing space, AI is helping to streamline operations and offer unprecedented customer experiences, all while giving brands and…
With Pride Month in full swing, millions of people around the world are turning to the celebrations by participating in pride parades, picnics, parties, workshops, panels and concerts. In addition, many people use this time to pay tribute to community members lost to hate crimes or HIV/AIDS through memorials, support numerous charities and store brands…
Despite their reputation as a working generation, millennials are also known for their strong work ethic, collaboration, open-mindedness and adaptability to change in the workplace. With “millennial workers staying at a job for an average of 2 years and 9 months,” according to Forbes, we have to ask, how does someone stay at a company…
Introduction Taboola is the leading recommendation engine in the $80 billion+ open web marketplace. The company’s platform, powered by deep learning and artificial intelligence, reaches nearly 600 million daily active users. The company’s ML inference infrastructure consisted of 7 large-scale Kubernetes clusters across ten on-premises data centers and tens of thousands of cores. Over the…