Travel with Taboola by David Prestele

Meet David Prestele, who rewinds to transport readers back in time to when he was working with Taboola as a client. Fast forward to today, and David, a Senior Sales Manager at Taboola DACH, shares more about his experience transitioning to Taboola over the past year. Life before Taboola I spent a decade in various…

The best advertising channels for a cookie-free world (backed by data)

Table of contents A world without cookies will threaten the effectiveness of some advertising channels, particularly those that survive only on third-party cookies. But ultimately, advertisers will decide their destination based on where they spend their money. We worked with YouGov, a renowned and long-standing member of the research world, to survey advertisers on how…

Sade Hatcher’s Sales Approach

“When you have a general interest in the work you do on a day-to-day basis, you naturally want to look for new information that drives that excitement. And I think that’s exactly what I do.” Introducing UK-based Enterprise Advertising Manager Sade Hatcher, who sat down with Sistas a Sales CEO Chantel George to chat about…

Minimize ad waste and automate optimizations with Taboola

The old saying, “Waste not, want not” was not written about digital ads, but it is still relevant to how marketers promote their products online. No matter the size of your advertising budget and no matter the nature of your goals, reducing ad waste to create more profitable campaigns is crucial to long-term business success….

The 15 Best AI Marketing Tools

Table of Contents We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly transforming every aspect of life, and the marketing industry is at the forefront of that change. In the digital marketing space, AI is helping to streamline operations and offer unprecedented customer experiences, all while giving brands and…

Information about Pride Month readers | Taboo

With Pride Month in full swing, millions of people around the world are turning to the celebrations by participating in pride parades, picnics, parties, workshops, panels and concerts. In addition, many people use this time to pay tribute to community members lost to hate crimes or HIV/AIDS through memorials, support numerous charities and store brands…

Andrew Bellach on Challenging Millennial Statistics

Despite their reputation as a working generation, millennials are also known for their strong work ethic, collaboration, open-mindedness and adaptability to change in the workplace. With “millennial workers staying at a job for an average of 2 years and 9 months,” according to Forbes, we have to ask, how does someone stay at a company…

TensorFlow service performance optimization on Skylake CPUs

Introduction Taboola is the leading recommendation engine in the $80 billion+ open web marketplace. The company’s platform, powered by deep learning and artificial intelligence, reaches nearly 600 million daily active users. The company’s ML inference infrastructure consisted of 7 large-scale Kubernetes clusters across ten on-premises data centers and tens of thousands of cores. Over the…

Play six years of Hassan in Taboola

Over nearly six years at Taboola, I’ve worn several hats, starting as SMB Publisher Account Manager within the SEA company, then moving up to SMB Publisher Account Director and now proudly serving as the Director of Sales and managing SMB publisher accounts. Why I continue to grow my career at Taboola It’s the daily collaboration…

Android working on a multi-library project

We will talk about a multi-library project on Android. It’s not something normal, but not something out of the ordinary either. You may have encountered it in your line of work, or you may be looking to break your library into submodules for better structure and organization. No matter the case, you should be well…