Table of Contents How early should I plan my holiday marketing campaign? The sooner, the better! Aim to start planning in the summer, and have your holiday marketing strategy finalized by September at the latest. Which channels should I include in my holiday marketing strategy? Email, social media, and native advertising are all must-haves for…
Introduction Taboola is the world’s leading native advertising platform, serving thousands of websites with a wide variety of products including Taboola Feed, in-article ads and homepage personalization, generating hundreds of millions of impressions daily. Despite our tireless efforts to optimize performance through sophisticated features, advanced models, and robust infrastructure, navigating such complicated ecosystems inevitably reveals…
In today’s music industry, independent artists have more tools at their disposal than ever before to promote their music and build a fan base, all without the support of a major label. However, with so many options available, it can be overwhelming to know where to start. This guide will walk you through some of…
Did you miss The Native Advertising Panel: A First Traffic Sources Summit with Taboola, Outbrain, MGID, MediaGo, Revcontent and Xevio at Affiliate Summit East? This historic panel brought together experts from the leading native advertising platforms: Sofiia Zuieva (Director of Growth Advertiser Sales, EMEA at Taboola), Nadim Kuttab (CEO & Co-Founder of Xevio & Native…
Gali Katz’s Taboola journey spans an impressive seven years. During that time, she has transitioned from Senior Software Engineer to Algorithm Engineer while pursuing a PhD in Cognitive Science and being an active technology mentor within the community. His role at Taboola is deeply intertwined with cutting-edge technology and innovation, starting with Taboola’s metrics framework,…
Does it keep you up at night worrying about the faucet running dry on your search and social campaigns? If so, you are not alone. I often hear from marketers that performance is incredible in search and social campaigns, but they fear that it’s impossible to keep it that way forever. As an industry, we…
Meet David Prestele, who rewinds to transport readers back in time to when he was working with Taboola as a client. Fast forward to today, and David, a Senior Sales Manager at Taboola DACH, shares more about his experience transitioning to Taboola over the past year. Life before Taboola I spent a decade in various…
Table of contents A world without cookies will threaten the effectiveness of some advertising channels, particularly those that survive only on third-party cookies. But ultimately, advertisers will decide their destination based on where they spend their money. We worked with YouGov, a renowned and long-standing member of the research world, to survey advertisers on how…
“When you have a general interest in the work you do on a day-to-day basis, you naturally want to look for new information that drives that excitement. And I think that’s exactly what I do.” Introducing UK-based Enterprise Advertising Manager Sade Hatcher, who sat down with Sistas a Sales CEO Chantel George to chat about…
The old saying, “Waste not, want not” was not written about digital ads, but it is still relevant to how marketers promote their products online. No matter the size of your advertising budget and no matter the nature of your goals, reducing ad waste to create more profitable campaigns is crucial to long-term business success….