Shutterstock Advertising Week A seemingly endless list platform options i advertising methods has resulted in a chaotic media buying ecosystem. While choice is appreciated, clarity and transparency have become rare commodities, leaving advertisers facing questions about where their ads appear, the quality of content surrounding ad placements and campaign effectiveness. These questions were the focus…
Ask a Taboolar: “What is Taboola’s superpower?” and you’ll probably hear the answer, “the people.” After a month full of vibrant and flavorful Hispanic/Latino Heritage Month (HHM) celebrations, we’re reflecting on how that sentiment resonates in the SOMOS Taboola community and how SOMOS people make an impact through their heritage. With a core focus on…
Introduction In the first part of this series, we explored how Track methodology empowers teams through cross-functional collaboration, delivers measurable business impact, and drives innovation. In this second part, we’ll delve into the high-level management of Tracks, including how mission statements and resources are reviewed, and how leaders like group managers and track managers balance…
A defining moment for me was a conversation with Ning Ning Yu (VP, R&D), where I learned about Taboola’s mission to support publishers and the exciting opportunities to leverage AI in our products.” Meet Allen Chang, R&D team leader, who leads comprehensive projects and a team at Taboola’s R&D center in Taiwan After starting his…
“Without my team, I have nothing. Without my customers, I have nothing. And a product is nothing without its people, right? So my biggest secret to success is being empathetic.” Introducing Katia Guzman, Director of Publisher Accounts, SMB, US & Latin America based in New York, who met with the CEO Chantel George from Sistas…
© Koelnmesse We exist in an unpredictable world that is always changing. New technologies, such as artificial intelligence, have changed the concept of “seeing is believing”, creating mistrust but at the same time holding the promise of driving business growth. Brands are being asked to develop deeper relationships with consumers, but those consumers’ attention spans…
“Dear Abby, I need your advice. I sell pizza ovens and have a website where you can buy them. I want to attract visitors to my website and convert those visitors into customers. I’m ashamed to say that I have no idea how to launch an ad campaign! I know the price of my pizza…
Congratulations, Ning Ning Yu, VP of R&D at Taboola, has been named Best Technology Manager in North America by Tech in Motion (Timmy Awards)! Taboola also received the 2024 Community Choice Award for “Best Tech Workplace for Diversity.” As this year’s Best Technology Manager winner, Ning Ning was selected as someone who embodies leadership, innovation…
Taboola is the leading recommendation engine in the open web marketplace, serving close to 1 million requests per second during peak, maintaining p99 response time below one second. During the recommendation flow, caches are heavily used to increase performance, save complicated calculations, and reduce the load on external data stores. At Taboola, we build cache…
Pumpkin Spice is probably the hottest food and beverage trend of the year. In fact, Nielse data shows that Americans are spending more 500 million dollars in pumpkin spice products annually. Taboola Newsroom data sheds light on the Pumpkin Spice Latte (PSL) craze worldwide and in the United States in 2023, showing which countries and…