Since the beginning of their cooperation, Taboola and Surmobi have worked together for four years, continuing to deepen their cooperation in the field of digital marketing and constantly exploring new possibilities. As the world’s leading content recommendation platform, Taboola takes technological innovation as its main driver and continues to launch new products to drive growth, while Surmobi relies on its excellent digital marketing capabilities to continue to expand its scale commercial and successfully open a path of growth in the field of e-commerce.
From Affiliate to E-Commerce: Reshaping Strategies and Deepening Value
The collaboration between Surmobi and Taboola began with a joint exploration of growth opportunities. In the beginning, Surmobi’s business was mainly based on the affiliate model. However, as traditional advertising channels found bottlenecks, the space to promote affiliate offers became limited. At this critical time, Surmobi is proactively looking for breakthroughs and the Taboola platform provides a path to new areas of growth.
Taboola China’s Senior Sales Manager, Tony, has over twenty years of experience in digital marketing and SaaS software. He deeply understood the potential of the e-commerce market, clarified the problems faced by Surmobi through in-depth data analysis, and has actively helped Surmobi transform itself in the field of e-commerce. However, due to a lack of experience with the platform’s new delivery mechanism, the Surmobi team’s data performance in the initial release did not meet expectations. Faced with the challenge, Tony proposed a number of optimization strategies, including tweaking the landing page layout and content expression. At the same time, based on immediate market demand, he suggested using hygiene products as an entry point for the launch. This not only helped Surmobi improve conversion results, but also laid the foundation for its design in the e-commerce market. “When the results are not ideal, more attention should be paid to the promotion of optimization strategies, Tony emphasized: “Products require a high degree of integration of people, materials and strategies.”
At the same time, the Surmobi team has shown extraordinary focus and enthusiasm during the transformation process. Surmobi’s marketing director Jerry frankly said, “Although we encountered some difficulties in the early days, we finally made a breakthrough through multiple rounds of testing and strategic adjustments. Jerry focused on the field of e-commerce during the transformation period and committed to formulating”. Advertising strategies and e-commerce optimization. While maintaining close communication with the Taboola team, Jerry continues to gain new market knowledge. He is always curious about new things and has the courage to try new things, which allows him to keep up with the latest trends in a rapidly changing industry environment. After realizing the importance of landing page design, Jerry began to research in depth how to design a page that can stimulate the customer’s interest and desire to buy, from the choice of words to the visuals, from the improved user experience to the refined data analysis, every detail has been polished to perfection. Today, Surmobi has encapsulated the experience that best suits you during your exploration, and its landing page design has become a benchmark in the industry.
Amid the ups and downs of the market, Surmobi continues to move forward, successfully achieving a wonderful transformation from affiliate to e-commerce, and establishing a stable and suitable operating model for long-term products. Taboola has accompanied Surmobi in a critical transformation period Under continuous strategic optimization, the daily peak consumption reached $140,000. From creative optimization to landing page design, from bid mode adjustment to user behavior analysis, both parties finally realized the transformation of short-term investment term to long-term value through continuous collaboration.
Exploring the German market: from challenges to progress
The expansion of the international market is an important step in the development project of Surmobi, and the German market has added a lot of color to it. In the early stages of the cooperation, Surmobi’s commercial focus was mainly on the North American market. However, as the competition in the US market becomes more and more fierce, it is imperative to open up new markets. Through a detailed analysis of market data, the Taboola team identified Germany, one of the most expensive markets in the e-commerce industry, and recommended that Surmobi make it the core of the next phase of its design.
In the early stages of the launch, the strict content review standards in the German market posed new challenges for the team. Alice, COO of Surmobi, recalled: “Germany’s review standards are extremely strict. At first we tried a few products, but we repeatedly hit the wall whether it was the design of the content page or the accuracy of the language”. difficulties, Alice always kept a positive attitude, acted quickly and communicated closely with Shine from the Taboola team immediately.
Shine is the Account Manager for Taboola China and has over 8 years of experience in the digital marketing field. Through in-depth research on review standards in the German market, Shine discovered the limitations of AI translation tools in content optimization and recommended that practitioners optimize content language to improve even more the pass rate of the review. At the same time, it presented specific adjustment suggestions based on the differences in user behavior on different devices and the media characteristics of the German market, helping Surmobi to gradually optimize its strategy and ultimately effectively improve ROI .
In the process of exploring the German market, Surmobi’s e-commerce leader Jerry’s detailed insight into market trends further boosted the team. Jerry drew on his deep understanding of bidding methods and data logic, combined with multidimensional data to verify product selection strategies, and provided the team with various product selection directions. His professionalism and meticulousness helped Surmobi successfully copy the sales logic of the American market in Germany, and the fan products achieved remarkable success. With a daily consumption of up to US$100,000, the daily consumption in the German market accounted for a significant portion of the global launch.
Deep collaboration: The power of the team behind innovation
Taboola’s partnership with Surmobi demonstrates the power of deep trust and collaboration while driving business success. Whether it’s exploring e-commerce transformation or advancing the German market, Tony and Shine always put data at the core, providing strategic insights and real-time support, while Jerry and Alice serve as to key promoters of the landing page optimization project to the overall strategy, always keep an open mind, actively adopt suggestions and constantly explore new opportunities in the market.
From short-term optimization to long-term strategic planning, teams on both sides ensure that every decision is closely integrated with market demand through high-frequency communication and regular reviews. In daily communication, Shine actively shares customer success stories in the local market, conducts in-depth discussions on matching strategies for e-commerce product categories and optimal launch times, and conveys expertise in detail. Sharing these high-quality cases not only provides powerful references for partners, but also greatly improves the confidence of reaching customers.
Taboola’s support doesn’t stop there. At the technology and product level, Taboola has launched innovative tools such as Maximize Conversion, Retargeting and Search Keyword, injecting strong market competitiveness to its partners. In this process, Shine demonstrated excellent strategic planning capabilities. He focused on the performance of header advertising campaigns, performed an in-depth analysis of the highs and lows, and presented optimization strategy suggestions. Shine mentioned that since Maximize Conversion is well-suited for e-commerce products, he actively recommended it to Surmobi when it launched, hoping to explore further expansion opportunities. Although the initial test results were limited, through continuous communication and adjustments between the two parties, and after three or four rounds of experiments in different product categories, positive effects were finally achieved.
In this series of adjustments and tests, Alice, as the business leader of Surmobi, continues to respond to challenges with a positive attitude. Shine mentioned: “The provision of information is only the basis for optimization. Alice is a very action-oriented person. She will quickly promote the implementation of suggestions and transform them into practical solutions with ten years of experience in the Internet industry.” With experience, Alice developed a keen sense of vision. Therefore, whenever faced with complex problems, he is able to quickly analyze the situation and formulate effective solutions.
During the cooperation process, Alice was also deeply involved in the exploration of the new project search business (Search), guiding the team to formulate data analysis and optimization strategies, establishing a solid foundation for the design of business diversification of the company. By analyzing market trends, he accurately identified the right products for Surmobi to test, communicated closely with Shine and presented optimization suggestions based on the customer’s needs. Under Alice’s leadership, Surmobi’s search business has reached peak budget investment.
At Taboola and Surmobi, team members are not only business promoters, but also explorers who love life. From hiking and climbing to traveling, everyone finds inspiration in the vastness of nature and brings that energy to their work, demonstrating unparalleled creativity and collaboration.
During the four years of cooperation, the Taboola and Surmobi teams have achieved remarkable results in developing new markets and realizing long-term value through excellent collaboration, continuous optimization support and keen insight of market trends. Whether it’s Jerry and Alice’s execution and focus, or Tony and Shine’s strategic data insights and advice, each person’s unique characteristics together create long-term value. In the future, Surmobi and Taboola will continue to work together, driven by innovation, to explore more market opportunities and jointly create a wider growth space!