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Reformation launches first bag assortment with marketing campaign starring Camila Morrone

2 min read

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Earth Day could also be over, however stars love sporting Reformation’s sustainability-focused kinds year-round.

The model’s denim designs and signature summer-ready attire are a smash hit among the many A-list set, having racked up well-known followers like Taylor Swift, Jennifer Lopez and Blake Energetic over time.

And on Monday, Reformation expanded its choices additional, asserting its first-ever purse assortment with a marketing campaign starring Camila Morrone.

The brand new line features a whole of 19 purses — “for preserving your s–t collectively,” because the model playfully put it in a press launch — that vary in worth from $248 to $698.

Designs embody the crescent-shaped Rosetta Shoulder Bag ($398), which can be accessible in a mini model ($248); each are available in a trio of coloration choices.

Camila Morrone carrying a pastel purse
Camila Morrone fashions Reformation’s first-ever purse assortment in a brand new marketing campaign.

Mini Rosetta Shoulder Bag ($248)

Camila Morrone holding a silver shiny bag
The purses can be found in a variety of impartial and pastel hues, plus a mirrored metallic possibility.

Chiara Convertible Bag ($398)

And if you happen to’re after one thing with slightly extra shine, the model’s acquired you coated with the mirrored silver model of the Chiara Convertible Bag ($398). 

Additionally accessible in a variety of sizes and a choice of impartial hues, the versatile design does double obligation as a shoulder bag or a wristlet, relying on the way you alter the straps and magnetic closure. 

Traditional tote choices additionally abound; the model’s new Vittoria Tote ($398), a slouchy model designed to suit on a regular basis necessities, is offered in each small and outsized iterations.

Camila Morrone in a white dress, carrying a black handbag
The Chiara tote transforms right into a wristlet.
Camila Morrone modeling a tote from Reformation's first-ever handbag collection in a new campaign.
The road consists of 4 designs in a number of sizes and colours.

Outsized Vittoria Tote ($698)

It’s removed from Morrone’s first time hanging a pose in Reformation, as she beforehand served as an e-commerce mannequin for the model in 2017 — lengthy earlier than offering style inspiration of a special variety on-screen in Prime Video’s collection “Daisy Jones & The Six.”

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She’s hardly the one star donning Reformation duds as of late, as Sarah Jessica Parker just lately shared Instagram snaps carrying the floral Chaylyn Costume ($278), shortly after Hailey Bieber posed for her personal put up within the Larenta Maxi Costume ($178).

Maybe each stars can now full their Reformation appears to be like with one of many model’s luggage.  

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