Reformation launches first bag assortment with marketing campaign starring Camila Morrone
2 min read
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Earth Day could also be over, however stars love sporting Reformation’s sustainability-focused kinds year-round.
The model’s denim designs and signature summer-ready attire are a smash hit among the many A-list set, having racked up well-known followers like Taylor Swift, Jennifer Lopez and Blake Energetic over time.
And on Monday, Reformation expanded its choices additional, asserting its first-ever purse assortment with a marketing campaign starring Camila Morrone.
The brand new line features a whole of 19 purses — “for preserving your s–t collectively,” because the model playfully put it in a press launch — that vary in worth from $248 to $698.
Designs embody the crescent-shaped Rosetta Shoulder Bag ($398), which can be accessible in a mini model ($248); each are available in a trio of coloration choices.
Mini Rosetta Shoulder Bag ($248)
Chiara Convertible Bag ($398)
And if you happen to’re after one thing with slightly extra shine, the model’s acquired you coated with the mirrored silver model of the Chiara Convertible Bag ($398).
Additionally accessible in a variety of sizes and a choice of impartial hues, the versatile design does double obligation as a shoulder bag or a wristlet, relying on the way you alter the straps and magnetic closure.
Traditional tote choices additionally abound; the model’s new Vittoria Tote ($398), a slouchy model designed to suit on a regular basis necessities, is offered in each small and outsized iterations.
Outsized Vittoria Tote ($698)
It’s removed from Morrone’s first time hanging a pose in Reformation, as she beforehand served as an e-commerce mannequin for the model in 2017 — lengthy earlier than offering style inspiration of a special variety on-screen in Prime Video’s collection “Daisy Jones & The Six.”
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She’s hardly the one star donning Reformation duds as of late, as Sarah Jessica Parker just lately shared Instagram snaps carrying the floral Chaylyn Costume ($278), shortly after Hailey Bieber posed for her personal put up within the Larenta Maxi Costume ($178).
Maybe each stars can now full their Reformation appears to be like with one of many model’s luggage.
