She does all of it for the love of sneakers.

In Sarah Jessica Parker’s New Yorker profile, the “And Simply Like That” star mentioned how she takes a hands-on method to rising her shoe model, SJP by Sarah Jessica Parker.

The 58-year-old actress is usually noticed working the gross sales flooring at her firm’s boutique — the latest location is on Bleecker Avenue in Manhattan’s West Village, a stone’s throw from Carrie Bradshaw’s iconic stoop — and can fortunately get down on her fingers and knees to assist prospects.

“By working within the retailer, which she goals to do weekly, Parker has successfully made herself a bonus attraction,” Rachel Syme writes.

Whereas taking part in shoe-obsessed intercourse columnist Carrie on “Intercourse and the Metropolis,” Parker helped make Manolo Blahnik a family title.

And when the present got here to an finish in 2004, financiers started “backing up the cash vehicles” and begging her to launch a footwear line of her personal, the star mentioned.

She began her SJP Assortment in 2014 with the assistance of Manolo government George Malkemus III, and when he handed away in 2021, she continued designing the types herself.

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“I felt honor-bound to supply sneakers that I’d put on,” Parker mentioned — including that she’s by no means taken a “single penny” of wage from the corporate.

Nonetheless, she takes her job very significantly, telling followers that she will be able to’t pose for images whereas she is working the ground however that they’re “free to take as many footage of me as you need.”