Tag: strategy

  • Follow-up of the leadership strategy and resources

    Follow-up of the leadership strategy and resources

    Introduction In the first part of this series, we explored how Track methodology empowers teams through cross-functional collaboration, delivers measurable business impact, and drives innovation. In this second part, we’ll delve into the high-level management of Tracks, including how mission statements and resources are reviewed, and how leaders like group managers and track managers balance…

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  • The importance of the multi-platform strategy

    The importance of the multi-platform strategy

    As an advertiser, you understand the importance of visibility and engagement in the digital landscape. But if you’ve shifted your entire native advertising budget to a single platform, you’re working against those goals; not only are you limiting your reach, but you’re potentially decreasing your revenue. Because? Each native ad platform cultivates relationships with a…

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