Four years together: Taboola and Surmobi draw together a new digital marketing project

Since the beginning of their cooperation, Taboola and Surmobi have worked together for four years, continuing to deepen their cooperation in the field of digital marketing and constantly exploring new possibilities. As the world’s leading content recommendation platform, Taboola takes technological innovation as its main driver and continues to launch new products to drive growth,…

Top news of 2024

Table of contents This year’s global news cycle was filled with many memorable events, from the unstoppable rise of Taylor Swift and the Paris Summer Games to strange weather patterns, the premieres of Deadpool & Wolverine and Dune and important elections . From January to December, there was no shortage of great stories. As the…

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Pragmatic Play’s Commitment to Responsible Gaming

Here’s an overview of Slot Demo Pragmatic Play’s commitment to responsible gaming. The company, known for its comprehensive portfolio of online casino games, recognizes the importance of promoting safe and responsible gambling practices. Key Elements of Pragmatic Play’s Commitment: Industry Impact: Pragmatic Play’s commitment ensures that their contributions to the gaming industry not only entertain…

Resolution of discrepancies between training and service

Introduction In machine learning, a critical challenge is to ensure that the features used during model training (offline) match those used during inference time (online publication). Discrepancies between training and service roles can lead to significant performance degradation, so it is crucial to identify and address these inconsistencies as quickly as possible. At Taboola, we…

Media buying: quality vs. ladder

Shutterstock Advertising Week A seemingly endless list platform options i advertising methods has resulted in a chaotic media buying ecosystem. While choice is appreciated, clarity and transparency have become rare commodities, leaving advertisers facing questions about where their ads appear, the quality of content surrounding ad placements and campaign effectiveness. These questions were the focus…

Celebrating SOMOS at Taboola

Ask a Taboolar: “What is Taboola’s superpower?” and you’ll probably hear the answer, “the people.” After a month full of vibrant and flavorful Hispanic/Latino Heritage Month (HHM) celebrations, we’re reflecting on how that sentiment resonates in the SOMOS Taboola community and how SOMOS people make an impact through their heritage. With a core focus on…

Follow-up of the leadership strategy and resources

Introduction In the first part of this series, we explored how Track methodology empowers teams through cross-functional collaboration, delivers measurable business impact, and drives innovation. In this second part, we’ll delve into the high-level management of Tracks, including how mission statements and resources are reviewed, and how leaders like group managers and track managers balance…

Advancing Taboola’s AI and Innovation with Allen Chang

A defining moment for me was a conversation with Ning Ning Yu (VP, R&D), where I learned about Taboola’s mission to support publishers and the exciting opportunities to leverage AI in our products.” Meet Allen Chang, R&D team leader, who leads comprehensive projects and a team at Taboola’s R&D center in Taiwan After starting his…

Secret to sales success | Katia Guzman’s approach

“Without my team, I have nothing. Without my customers, I have nothing. And a product is nothing without its people, right? So my biggest secret to success is being empathetic.” Introducing Katia Guzman, Director of Publisher Accounts, SMB, US & Latin America based in New York, who met with the CEO Chantel George from Sistas…

AI strategies for brand growth

© Koelnmesse We exist in an unpredictable world that is always changing. New technologies, such as artificial intelligence, have changed the concept of “seeing is believing”, creating mistrust but at the same time holding the promise of driving business growth. Brands are being asked to develop deeper relationships with consumers, but those consumers’ attention spans…