“Dear Abby, I need your advice. I sell pizza ovens and have a website where you can buy them. I want to attract visitors to my website and convert those visitors into customers. I’m ashamed to say that I have no idea how to launch an ad campaign! I know the price of my pizza…
Congratulations, Ning Ning Yu, VP of R&D at Taboola, has been named Best Technology Manager in North America by Tech in Motion (Timmy Awards)! Taboola also received the 2024 Community Choice Award for “Best Tech Workplace for Diversity.” As this year’s Best Technology Manager winner, Ning Ning was selected as someone who embodies leadership, innovation…
Taboola is the leading recommendation engine in the open web marketplace, serving close to 1 million requests per second during peak, maintaining p99 response time below one second. During the recommendation flow, caches are heavily used to increase performance, save complicated calculations, and reduce the load on external data stores. At Taboola, we build cache…
Pumpkin Spice is probably the hottest food and beverage trend of the year. In fact, Nielse data shows that Americans are spending more 500 million dollars in pumpkin spice products annually. Taboola Newsroom data sheds light on the Pumpkin Spice Latte (PSL) craze worldwide and in the United States in 2023, showing which countries and…
Table of Contents How early should I plan my holiday marketing campaign? The sooner, the better! Aim to start planning in the summer, and have your holiday marketing strategy finalized by September at the latest. Which channels should I include in my holiday marketing strategy? Email, social media, and native advertising are all must-haves for…
Introduction Taboola is the world’s leading native advertising platform, serving thousands of websites with a wide variety of products including Taboola Feed, in-article ads and homepage personalization, generating hundreds of millions of impressions daily. Despite our tireless efforts to optimize performance through sophisticated features, advanced models, and robust infrastructure, navigating such complicated ecosystems inevitably reveals…
In today’s music industry, independent artists have more tools at their disposal than ever before to promote their music and build a fan base, all without the support of a major label. However, with so many options available, it can be overwhelming to know where to start. This guide will walk you through some of…
Did you miss The Native Advertising Panel: A First Traffic Sources Summit with Taboola, Outbrain, MGID, MediaGo, Revcontent and Xevio at Affiliate Summit East? This historic panel brought together experts from the leading native advertising platforms: Sofiia Zuieva (Director of Growth Advertiser Sales, EMEA at Taboola), Nadim Kuttab (CEO & Co-Founder of Xevio & Native…
Gali Katz’s Taboola journey spans an impressive seven years. During that time, she has transitioned from Senior Software Engineer to Algorithm Engineer while pursuing a PhD in Cognitive Science and being an active technology mentor within the community. His role at Taboola is deeply intertwined with cutting-edge technology and innovation, starting with Taboola’s metrics framework,…
Does it keep you up at night worrying about the faucet running dry on your search and social campaigns? If so, you are not alone. I often hear from marketers that performance is incredible in search and social campaigns, but they fear that it’s impossible to keep it that way forever. As an industry, we…